I'm sending this email to congratulate your company for the beautiful ad you made, called Speriamo che sia femmina. I believe that not only bad ads should be criticized, but also good ads should be congratulated. It is a very well done ad, with good values pointed out and, above all, you didn't have to put naked girls or appeal to their sexiness to promote your lingerie and socks. In one word, you didn't have to indignify women to increase your sells, and that is both a rare and very intelligent thing to do.
When, in Portugal, I saw the mentioned ad, I immediately thought that you must be a company that has great products, with very good quality, and in that ad you where interested only in transmiting that message. I had already bought your products before, but from now on I'm going to buy them not only more regularly but also with much more satisfaction.
In the name of every women, who will feel very much respected and happy with this ad, I thank you. Feel free to use this email to show the clients' gratitude towards your company.
Porque podemos e devemos também reconhecer, agradecer e motivar a boa publicidade, aqui fica o email que enviei para a empresa Calzedonia em 2011 (está em inglês porque foi enviado para Itália e, como eu não falo italiano, acreditei que eles percebessem inglês). Esperava duas coisas: uma resposta e um par de collants daqueles tão giros que a marca vende. Recebi só a primeira, mas valeu pelas duas.